| Marketers over the years have understood the importance of Recency over Frequency and have been customizing their media plans so as to reach customers closest to the Point of Purchase. In light of this, Retail Media is about as recent as recent can get for brands to communicate with potential customers |
 |
Advertisers seeking more measurable Return on Investment |
| |
 |
Retail media becomes more attractive |
|
|
|
More time spent hunting for bargains |
| |
|
Better opportunity for converting at the Point of Sale |
|
|
|
More time spent hunting for bargains |
| |
|
Destination modern retail becomes more convenient |
|
|
| |
| Future Group’s Strength: |
|
|
Retail space of 15 million square feet with 1600 LCD screens |
|
|
Located in over 73 cities and 65 rural locations across India, with 200 million footfalls per annum |
|
|
|
Leading retailers across varied formats -Value, Lifestyle and Neighbourhood |
|
| |
| Offers a complete bouquet of consumers and services to brands: |
|
|
Big Bazaar - Uniquely Indian hypermarket chain. Currently 149 stores and 33 stand-alone Food Bazaars |
|
|
Pantaloons – A chain of fashion destinations, with 57 stores |
|
|
Central – A chain of seamless destination malls, with 18 stores |
|
|
E Zone - A One-stop destination for all electronics, with 54 stores |
|
|
Home Town Mall - A large format Home Solutions store catering to every need of a household |
| |
|
|
| Future Media has an unbeatable advantage that you can now leverage. |
|
|
