| CLIENT NAME |
ACTIVITY |
| AUTOMOBILE |
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| The partnership with Tata Nano is a unique one. For the first time in India, a car was being sold through Big Bazaar, a retail store. As part of the arrangement, a combination of Nano car displays and cut-outs (wherever car displays were not possible) was executed across 140+ Big Bazaar Stores. A Tata Nano kiosk manned by Tata representatives was present in each of the stores, to explain the features of the cars, the variants available and the various finance schemes. In addition, customers were incentivized by way of gifts and vouchers from both Tata Nano as well as Big Bazaar if they booked the car through the stores. |
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| Bike display at Pantaloons and Big Bazaar helped create awareness about the special features of Yamaha bikes. The major benefit was that local authorized dealers got the leads generated through the activity at Future Group stores. |
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| An activity which was rolled out in 40 Big Bazaar across India , with the main objective of taking Mahindra Rodeo from the showroom to the eye of the end consumer . A bike display activity which successfully ended in lead generation across Tier II and Tier III cities. A contest was also carried out during the time of the activity where the winner was gratified with a Mahindra Rodeo. |
| BANKING AND FINANCE |
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| Innovative Retail Branding at Central, Pantaloons and Brand Factory helped Axis Bank create a space for itself in the Lifestyle segment. Objective was to increase usage of Axis Bank cards by encouraging customers to make purchase through cards rather than by cash. |
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| Central Bank was the Presenting Sponsor of Sabse Sasta Char Din, Big Bazaar's famous annual property. In just four days the bank got a significant number of leads with each branch of Central Bank getting a chance to participate in the activity. |
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| IPO campaigns are usually extremely short in duration. In this case, too, things were no different as IPOs were distributed through carefully placed self-serving standees inside all stores across Future Group retail formats. |
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| Future Generali India has set a new Guinness World Record with its industry first initiative - Future Generali Insurance Week (FGIW), Future Generali India, the insurance joint venture between the Future Group and Generali of Italy, conducted FGIW across 103 Future Group retail outlets and over 190 Future Generali branches. |
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| Visa is a preferred client that has worked with Future Media on a few occasions. Visa was the Presenting Sponsor for Future Group’s The Great Indian Shoping Festival. Visa Customers were further incentivized on usage of their Debit cards during the festival in any of the Future Group outlets.
Visa is also the Banking Partner for Monthly Bachat Bazaar- an ongoing property from Big Bazaar. In addition to the existing In-store offers, special offers have been designed exclusively for Visa customers during the MBB period. |
| MEDIA |
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| There was an exclusive launch of Star TV calendar through Big Bazaar, in-store branding through innovative standees and sale of calendars. This helped in creating consumer connect with revamping the whole channel network. |
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| Food Food, the new cookery based channel launched by Sanjeev Kapoor, partnered with us during their launch phase. Innovative Self- Dispensing Standees containing food recipes were placed across Big Bazaars & Food Bazaars in the relevant sections that saw high women footfalls. The activity was well received by customers who found it convenient and useful to pick up the recipe booklets offered to them by a Food Food. |
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| Branding of daily soaps and serials through In store branding elements at Big Bazaar, creating viewer connect for saas-bahu serials by giving out decorative jewelry boxes to every saas-bahu pair that walked into Big Bazaar |
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| One of the earlier Media companies to try out branding in our retail spaces, Sab TV showcased various serials across different branding elements. There was also some catchy messaging inside the trial rooms amplifying the channel’s core proposition, “asli mazaa Sab ke saath hi hai” |
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| The main objective of Sony was to promote IPL in – stores , and build the last mile connect with the customers of Big Bazaar . Big Bazaar promoted the IPL matches through a varied range of in-store branding elements. Over and above regular branding, there was some innovative merchandising, like take away pens with in-built IPL match schedules. |
| FMCG |
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| Future Group and Godrej entered into a partnership in order to create awareness and promote the advertiser funded program “Khelo Jeeto Jiyo” on Star Plus .Consumers who bought Godrej products worth Rs.2000 or more were approached by promoters and prompted to fill in a form enabling 4 lucky couples to participate as a contestant in the program. Godrej also used other in-store media like Drop Down, Standee, Trolleys etc at Big Bazaar and Food Bazaar |
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| Tupperware range of products were displayed through kiosk at all Big Bazaar, Food Bazaar and Home Town stores . The activity helped in making the existing distribution network even more stronger as the product is not sold through shops or retail outlets . Customer could see the product range at Future Group outlets and book it on spot . Products were home delivered to the customer. |
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| Parle has been one of the foremost Future Media clients, now associating with us for the 4th year in succession. Having recognized the importance of modern trade and the value of In-store branding, Parle is now extremely visible inside Big Bazaars and Food Bazaars by way of Drop downs, FSUs, Cash Till branding, Pillars and Danglers.. |
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| L’Oreal has been associated with our Future Group property “The Great Indian Shopping Festival” for the last two years. The shopping festivals offers great discounts and deals across key Future Group formats |
| MEDIA |
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| This is a promoter linked activity where lead generation is the sole objective for Club Mahindra. |
