Pantaloon Retail (India) Limited re-launched ‘Pantaloons’ with a new identity in October 2005 with a ‘fresh fashion’ theme where the stores now have a completely new look and feel which is more young and radical. The Pantaloons End-of-season Sale started on 20th January 2006 and has been a success since then. At Pantaloons the consumer’s shopping experience has always been a priority. What is also unique about this sale is that it offers genuine discounts on all large categories like apparel and accessories for all kinds of customers. There are discounts for all age groups. The End-of-season-Sale at Pantaloons is an opportunity for consumers to buy premium products at very attractive prices. The customer of Pantaloons is someone who keeps up with the latest in fashion, is brand conscious yet a value seeker. Someone who looks for practical fashion. The shopper is young, men and women who belong to the age group of 21-35 years , unmarried or married with young kids, working or first generation businessmen. Brands targeting young Indians with wallet power will see a lot of similarity and value in End Of Season Sale .

Central a chain of seamless shopping malls where one can Shop, Eat, Celebrate. A complete family shopping mall for clothing, accessories, crockery, footwear, leather and cosmetics. Central has a Happiness Sale every year. One can get up to 51% off on products at the store, as well as several offers on apparel, eyewear, footwear, cosmetics, fragrances, watches, sportswear, ethnic wear, electronics and accessories. It is one of the few destinations which offers international brands like Tommy Hilfiger ,FCUK, Esprit , Gas , Calvin Klein , Nautica , La Coste and many more all under one roof. The Happiness Sale attracts customers who are youthful, warm, and vibrant, seeks lot more from life. Shoppers here pay good money for quality products as they are fashion conscious. An appropriate avenue for brands looking at high ticket size and high end customers.

Started in 2006, Big Bazaar’s Mahabachat is now a well established Consumer Event that resonates in the minds of millions of customers eagerly waiting for this Annual Shopping Bonanza. Big Bazaar, certified by AC Nielsen is the only modern retail format where price change has been minimal over last one yea, we recently celebrated our fifth edition of ‘Mahabachat’, the 6-day annual shopping festival across our 200 stores in the country. Known as one of country’s largest occasion of consumption, Big Bazaar’s ‘Mahabachat’ always brings to the common people, lot of offers, mega deals and loads of savings. Central Bank of India has been the prestigious sponsor of Mahabachat in the past. Approximately 10 million customers walk into Big Bazaar during Mahabachat and approximately 5.5 million bills have been generated. Mahabachat is an opportunity to reach out to the masses and give them best value for money. The customer profile of Mahabachat believes in traditional trade and includes everyone above 18 years belonging to SEC ABCD.

In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called “Hafte Ka Sabse Sasta Din” (The Week’s cheapest day) with the aim to give homemakers the power to save the most on this day of the week. Wednesday Bazaar offers food, house hold goods, clothes, accessories and fashion jewellery and personal care products on greater discounts. Wednesday Bazaar is a concept, which we intend to run on a long-term basis , the aim is to inculcate in the minds of customers that every Wednesday is a day of greater savings at Big Bazaar. Wednesday Bazaar as a property mainly targets women who belong to SEC AB within the age group of 25-44 years. They are housewives as well as self employed and working women. As a property Wednesday Bazaar is a perfect fit for woman brands.

Continuing with its efforts to provide best bargains and deals to the consumers in the time of inflation, Food Bazaar, part of Big Bazaar, is still going strong with its Mega Saving “Monthly Bachat Bazaar” campaign, which took off in 2008. Starting on the 1st of every month and continuing for a whole week MBB focuses on exceptional deals on grocery and food items. Majority of the Indian consumer’s make their monthly grocery purchase in the first ten days of the month. Food Bazaar has strategically organized the ‘Monthly Bachat Bazaar’ campaign during this period, offering best deals and discounts on every essential goods from FMCG, grocery, juices and vegetables products, thus helping customers maintain their budget. Customer profile for this property is spread across SEC AB, catering to women and families.

This year, Big Bazaar made Children’s Day even bigger by celebrating it not only for a day but for a fortnight. Various exciting and fun filled activities were planned for a period of two weeks to make sure Big Bazaar becomes a destination store for all kids and kids related categories. Target group were boys and girls within age group of 4 -12 years . The festival took place across Bangalore, Hyderabad, Kolkata, Mumbai, Delhi, Chennai, Pune and Ahmadabad. Events and activities planned included Singing & Dance Competition, Mega Drawing Competition, Meet and Greet Cartoon characters and lot of exciting and fun filled games. Competition winners received various gifts and prizes. Brands looking at kids as their audience have opportunities galore in this property.