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FACADE |
A façade is generally one side of the exterior of a building, especially the front, but also sometimes the sides and rear.
This is one of the most impactful form of all branding options available, enhancing brand image by giving them the largesse that brands so desire. Branded facades are ideal for attracting customer attention at high traffic locations as they eventually become the look and face of the Mall or the building.
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ENTRY EXIT GATE |
Entry exit gate branding is in the form of 3 sided hollow pillars. In front of Future Group stores or malls depending on the location. This form of branding gives a touch of elegance, grandeur to the brand and gives a larger than life appeal. This is the most preferred form of branding during festivals.
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PILLAR |
Branding on all four sides of the permanent in store pillars at all formats of Future Group. Pillar branding gives a lot of visibility inside the store and gives that extra push during the Point of Sale.
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TRAIL ROOM |
Branding on the door of trial rooms in Big Bazaar, Pantaloons and Central. Arguably being the most neglected spot in a store to becoming one of the most sought after places for branding, this concept has come a long way. This form of branding enhances the decision making moment of the customer.
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STANDEE |
A large self-standing display promoting a brand, product or event. A lot can be done with this portable form of branding as it is ideal for cross marketing. It has been the hot favorite of marketers for a long time owing to its innovative and mobility factor.
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DANGLER |
Cut outs of Brand names, product or tagline hanging at approximately 4 – 5 feet from the ceiling inside the store. If one is looking at frequent branding inside the store at short and continuous intervals, “danglers” are the best bet.
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DROP DOWNS |
Bigger than danglers, this form of branding is effecting for in store advertisements, hanging at approximately 6 - 7 feet from the ceiling inside the store. Drop downs are an effective way of brand communication and also a preferred form of branding for push marketing or product launch.
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LIFT DOOR |
Branding on the lift door of the store or mall, a spot which hardly misses an eyeball. A form of branding which is visible to customers no matter which floor they are in. Research has shown that lift door branding engages the viewer whilst waiting for the lift and is enable to portray its message with full dedication from the viewer captivating there mind and embedding your message subconsciously.
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KIOSKS |
It is more like an in-store information centre, can be set up at any part of Future Group mall. Perfect for carrying out interactive activities with the customer or brand launch. Kiosk is a must for any on ground activation campaigns. Educating small, selective group of customers on any brand, product or technology can often yield great results. Another important advantage of the kiosk is that, it is used to educate store employees and promoters on the concept and objective of the kiosk and therefore it is used as a sales tool to make the brand operate more efficiently.
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TROLLEY |
Trolley branding is the branded cut out placed on left, right and the front sides of the trolleys used by customers in Big Bazaar. Easily the most portable form of branding as the customer himself carries the trolley along with him during shopping. Trolley branding is the only in-store medium to talk to shoppers for the entire duration of their shopping. “Expanding Branding” a brand activation agency in Durban, South Africa , has researched that a shopper looks into the trolley every 8-10 seconds, which ads up to a Brand Visibility of 133 – 800 times per shopping experience (average) which is 2.2 mins – 13.3 mins solid attention towards an advertisement.
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CARRY BAG |
Printed branding on Big Bazaar carry bags. This form of branding helps a lot in brand recall as customers take the bag home and generally carry bags in India have repeated usage. It is an excellent cost effective way of ensuring a brand is seen by the maximum potential customers with their large print areas and their usefulness.
Branded carry bags have an additional advantage as it is carried around in full view of all other customers/visitors.
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