The medium affects the thought. That’s why good marketing communication always takes into consideration both, the when and where of placement. When the frame of the mind is to consume - to buy - the message becomes engaging because it has the big R in place ‘Relevance’. There it becomes easier to convert the consumption point into the conversion point. Welcome to media in the AMBIENCE OF CONSUMPTION™.
Future Media launches new gesture-recognition technology called GestureTek, positioned at show windows in key Pantaloons, Centrals & Food Bazaars across the country. The interactive display, based on the technology of gesture-recognition with a camera capturing movement and displaying it on the format, provides advertisers a new creative media solution to enhance interactivity with consumers.
This is the first time in India that this technology has been deployed simultaneously at 10 locations across the country, all of which are controlled centrally from a network in Mumbai.
This is also the first time in the country that a brand – Sunsilk – has come onboard as exclusive advertiser for the launch phase, using this new-age media as part of its ongoing marketing campaign “Life Can’t Wait”.
